You don’t want to just cross your fingers and hope that it goes well for you on these sites. It is important to stay ahead of the game. This can be done by using sites that serve as watchdogs or evaluators of organizations and it can be done by monitoring and participating in social media sites where your organization’s donors, members, clients, and other stakeholders are discussing you. In addition to giving nonprofits new tools and abilities to enhance fundraising, the internet also gives donors a greater ability than ever before to research the behaviors of the nonprofit organizations they support.
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